How coolness drives Airbnb users’ behavioural intention: findings from asymmetric and symmetric approaches
Year: 2024
Type: article
Study design: Observational Study
Source: Current Issues in Tourism
Authors: Ziang Zhang, Jing Li, Robert Paul Jones, Runzhe Yu, Changwei Guo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402568942
