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Key Considerations for Advertisers When Choosing a Media Platform for CTV Campaigns

Year: 2024

Type: article

Abstract: Connected TV (CTV) advertising is rapidly gaining prominence as more consumers shift from traditional TV to streaming services.Advertisers are presented with a plethora of media platforms to choose from, each offering unique features and capabilities.This paper explores the key considerations advertisers must keep in mind when selecting a media platform for their CTV campaigns, including platform reach, targeting capabilities, data integration, creative flexibility, cost, and measurement and attribution capabilities.

Source: International Journal of Science and Research (IJSR)

DOI: 10.21275/sr24909014311

Author: Abhishek Shetty

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402577847

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