Influencing factors of native advertising avoidance based on interactive media
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: Ziyu Mao, Liqun Liu, Zhixiang Fang
Institutions: Wuhan University, Wuhan Qingchuan University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402593360