Work

Research on the Impact of Online Reviews on Consumer De-cisions When Choosing Goods and Services on Marketplaces

Year: 2024

Type: article

Abstract: In the modern world, the Internet has be-come not only an effective distribution channel, but also one of the key platforms for the exchange of views and experience between consumers. Given the growth of online sales, understanding the impact of reviews on consumer decisions is becom-ing more relevant. Feedback can both at-tract new customers and alienate potential audiences, as confirmed by various studies [1]–[14], but the mechanisms of this influ-ence and its scale require additional detail and systematization. The results of a study of the impact of reviews on marketplaces on consumer solutions when choosing goods and services are of interest from the point of view of developing a marketing strategy in an organization on these online sites.

Source: ECONOMIC VECTOR

DOI: 10.36807/2411-7269-2024-3-38-20-24

Authors: Federal State Budgetary Educational Institution of Higher Education ", D.F. Zakirova

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402611013

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Related to: 10