Work

Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts

Year: 2024

Type: article

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2024.2405305

Authors: Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Institutions: University of Minho, Universidade Politécnica do Cávado e do Ave

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundação para a Ciência e a Tecnologia

OpenAlex ID: W4402642374

FWCI: 1.238

Cites: 69

Cited by: 5

Related to: 10