Work

Do consumers prefer to buy dietary supplements online? Modeling sales prediction leveraging word of mouth

Year: 2024

Type: article

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-03-2023-0020

Authors: Ye Bai, Xinlong Li, Hongye Sun

Institutions: University of Utah, Nanyang Technological University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402643164

FWCI: 2.233

Cites: 43

Cited by: 3

Related to: 10