Work

Exploring online advocacy mechanisms through self-presentation: a comparative analysis between e-commerce website customers

Year: 2024

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-10-2023-0524

Authors: Muhammad Haroon Shoukat, Islam Elgammal, Mukaram Ali Khan, Kareem M. Selem

Institutions: COMSATS University Islamabad, Suez Canal University, University of Jeddah, University of the Punjab

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402648686

FWCI: 5.836

Cites: 69

Cited by: 8

Related to: 10