Year: 2024
Type: article
Abstract: India, a rapidly growing economy, is at a critical juncture where the balance between economic growth and environmental sustainability is more important than ever. As entrepreneurship flourishes across the nation, there is an increasing need to integrate carbon accountability into business practices. This paper explores the relationship between carbon accountability and the growing entrepreneurial landscape in India, analyzing the challenges, opportunities, and the role of policy in promoting sustainable business practices. The study argues that fostering carbon accountability among entrepreneurs is essential for long-term economic and environmental sustainability.
Author: Pragya Khanna
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402681034