Functional or social? Effect of bullet screen type on consumers' continuous watching intention in e-commerce live-streaming
Year: 2024
Type: article
Authors: Jiaxin Ma, Depeng Zhang, Lihong Fu, Wanli Zhou
Institution: Guangdong University of Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402694008