Work

Examining the Impact of Publicity and Event-sponsor Fit in eSport Sponsorship: A Moderated Mediation Analysis of Image Transfer Effect

Year: 2024

Type: article

Source: Research in Dance and Physical Education

DOI: 10.26584/rdpa.2024.8.2.62

Authors: Minkyo Lee, Weon-ll Lee, Bumsoo Park

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402735433

FWCI:

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Related to: 10