Work

Book review: Douglas E. Haynes, The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality

Year: 2024

Type: book-review

Source: The Indian Economic & Social History Review

DOI: 10.1177/00194646241281280

Author: Carol Upadhya

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402740357

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Related to: 10