Work

Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-12-2023-0712

Authors: Hanna Lee, Md. Rafiqul Islam Rana, Yingjiao Xu

Institutions: North Carolina State University, University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402790662

FWCI: 8.381

Cites: 37

Cited by: 18

Related to: 10