Attractive, Professional, or Credible : How Influencer Attributes Affect Consumer Behavior in Korea and China
Year: 2024
Type: article
Study design: Observational Study
Source: 언론과학연구
Authors: Yalu Wen, Heejung Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402813686