Work

Pengaruh Influencer Marketing terhadap Keputusan Pembelian (Survei pada Konsumen Ms Glow di Sumedang)

Year: 2024

Type: article

Abstract: This research aims to find out how big the effect of influencer marketing is on purchasing decisions for MS Glow products in Sumedang. This research used a descriptive quantitative approach with a population of 1,458 people and a sample of 94 people using the Slovin formula. Data was collected using an online survey using a Likert scale. Data analysis uses simple regression. The research results show that there is a significant influence between the influencer marketing variable on the purchasing decision variable.

Source: EKONOMIS Journal of Economics and Business

DOI: 10.33087/ekonomis.v8i2.1792

Authors: Eliana Yusanda, Prihartono Aksan Halim

Institution: Politeknik Piksi Ganesha

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402838490

FWCI: 0.744

Cites:

Cited by: 1

Related to: 10