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Fashion Tells Us Everything: The Effects of Product Endorsers’ Fashion on Consumer Judgment

Year: 2024

Type: article

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.35.4.8

Authors: Jungyun Kang, Sujeong Hong

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402851883

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