Work

The Impact of Online Coupons: Price vs. Non Price Coupons

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.35.4.7

Authors: Yeonsu Park, Kyeonghan Bae, Alex Jiyoung Kim

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402852121

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