Work

Drivers of social media use among SMEs and its impact on brand awareness and customer engagement

Year: 2024

Type: article

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-02-2024-0102

Authors: Osama Mohammad Alkhasoneh, Hamiza Jamaludin, Abdul Rahman i Bin Zahar, Mohammed A. Al-Sharafi

Institutions: Universiti Tenaga Nasional, Gulf University for Science & Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402861673

FWCI: 10.28

Cites: 76

Cited by: 14

Related to: 10