Work

Musical congruity in sports: enhancing team branding in esports and traditional sports

Year: 2024

Type: article

Source: Sport Management Review

DOI: 10.1080/14413523.2024.2404722

Authors: Yongjin Hwang, Khalid Ballouli

Institution: University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402864020

FWCI: 2.339

Cites: 108

Cited by: 5

Related to: 10