Year: 2024
Type: article
Abstract: The article analyzes the bicycle market in Russia under the conditions of sanctions and the foreign policy situation, namely, the volume, dynamics and growth rate of the bicycle market are studied, export-import operations, market competition and the main players of both foreign and Russian companies are considered. The forecast of the development of this market is revealed with the designation of circumstances that have a primary impact on the state of the industry – drivers of development and stop factors. The article examines the analysis of consumers with the identification of the characteristics of their behavior, as well as the main trends and trends in the Russian bicycle market.
Author: Evgeniy Kutenkov
Institution: Plekhanov Russian University of Economics
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402883595