Work

Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.104094

Authors: Chung-Wha (Chloe) Ki, Sze Man Chong, Eugene Cheng-Xi Aw, Magnum Man-Lok Lam, Christina W.Y. Wong

Institutions: Hong Kong Polytechnic University, UCSI University, City University of Macau

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Hong Kong Polytechnic University, School of Fashion and Textiles, Hong Kong Polytechnic University

Awards: G7099888367, G7213323860, G7744926017

OpenAlex ID: W4402884138

FWCI: 17.09

Cites: 62

Cited by: 37

Related to: 10