Work

Parental mediation of mobile/digital devices and children’s consumer behavior: examining the role of parental understanding of mobile/digital advertising

Year: 2024

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-03-2024-2019

Authors: Cecilia Sada Garibay, Eunjoo Choi, Matthew A. Lapierre

Institution: University of Arizona

Language: English

Topic: Child Development and Digital Technology

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402895328

FWCI: 3.872

Cites: 46

Cited by: 3

Related to: 10