The Economic Impact of Hypermarkets on Micro- Retailers: Driving Business Transformation in a Competitive Marketplace with Special Reference to Hosur
Year: 2024
Type: article
Abstract: The expansion of hypermarkets in India, particularly in growing towns like Hosur, has reshaped the retail landscape, affecting micro- retailers in various ways. As hypermarkets offer convenience, variety, and competitive pricing, micro-retailers struggle to retain their customer base and sustain profitability. This study focuses on understanding the impact of hypermarkets on micro-retailers in Hosur, specifically exploring two key aspects: economic impact, and transformations of micro retailers .The study examines the economic consequences on micro- retailers, including changes in sales, profit margins, and overall business sustainability. Data was collected through surveys conducted with micro-retailers, gathering insights on these aspects. This research contributes to the understanding of the hypermarket-micro-retailer dynamic, highlighting the need for policy interventions and support mechanisms to safeguard the interests of micro-retailers. The study's recommendations provide valuable insights for stakeholders, including policymakers, micro-retailers, and hypermarket operators, to foster a more inclusive and competitive retail environment in Hosur. Ultimately, this research informs business strategies and policy decisions that promote sustainable retail development, ensuring the viability of micro-retailers in the face of hypermarket expansion. Keywords: Business Transformation, Competitive Marketplace, Economic Impact, Hypermarkets, Micro-Retailers
DOI: 10.55041/ijsrem37628
Authors: Shalini N, Dr. S. Rosaline Jayanthi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402922523