Work

How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2024-0095

Authors: Kaixin Yang, Huimei Bu, Rui Huang, Matthew Tingchi Liu

Institutions: Macau University of Science and Technology, Hainan Normal University, University of Macau

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402926396

FWCI: 9.354

Cites: 53

Cited by: 20

Related to: 10