Work

Digital influencers in different cultural contexts: effects of authenticity and value perceptions

Year: 2024

Type: article

Study design: Observational Study

Source: Internet Research

DOI: 10.1108/intr-07-2023-0577

Authors: Mahesh Gadekar, Mbaye Fall Diallo, Victoria-Sophie Osburg

Institutions: Indian Institute of Management Jammu, Université de Lille, Lille University ManageMENt, MBS School of Business

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402932583

FWCI: 6.502

Cites: 94

Cited by: 9

Related to: 10