Work

Competing construals in advertising: the central role of feeling closer to the brand versus closer to other brand users

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-10-2022-0755

Author: Brittney C. Bauer

Institution: Loyola University Chicago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402933945

FWCI: 1.403

Cites: 73

Cited by: 3

Related to: 10