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Study on the Relationship Between Oolong Tea Brand Packaging Design and Color

Year: 2024

Type: article

Abstract: The color design in the packaging of Oolong tea brand plays an important role in the sales and business activities of the goods. In the contemporary packaging design of Oolong tea brand, the color design has been placed in a crucial position. This paper mainly starts from the relationship between oolong tea brand packaging design and color, firstly discusses the importance of color in Oolong tea brand packaging design, secondly studies the relationship between Oolong tea brand packaging design and color, and finally discusses the application of color in Fujian Oolong tea brand packaging design.

Source: International Journal of Global Economics and Management

DOI: 10.62051/ijgem.v4n2.13

Authors: Tian Hou, Jongbin Park

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402937222

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