Work

Encapsulating Role of Persuasion and Skill Development in Marketing Communication for Brand Building: A Perspective

Year: 2024

Type: book-chapter

Source: Springer international handbooks of education

DOI: 10.1007/978-981-97-4318-6_25

Author: Manpreet Arora

Institution: Central University of Himachal Pradesh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402942839

FWCI: 46.09

Cites: 43

Cited by: 30

Related to: 10