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Analysis of Marketing Strategy of Livehouse Bars

Year: 2024

Type: article

Abstract: With the popularity of music culture around the world, Livehouse bars have gained wide attention and are rapidly developing in domestic and foreign markets. By analyzing the target market positioning, SWOT analysis, and marketing strategy of Chinese Livehouse bars, this paper puts forward the existing problems and causes in the experience marketing of Chinese Livehouse bars and puts forward optimization suggestions.

Source: Transactions on Economics Business and Management Research

DOI: 10.62051/27gr8z76

Author: Zhenran Li

Institution: Xi'an Conservatory of Music

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402951949

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