Work

Multi-Ethnic Marketing: Coca-Cola’s “America Is Beautiful”

Year: 2024

Type: article

Source: The business & management collection.

DOI: 10.69645/hphy3728

Authors: Tana Cristina Licsandru, Charles Chi Cui

Institutions: University of London, Queen Mary University of London, University of Westminster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402987808

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Related to: 10