The impact of digital fashion marketing on purchase intention
Year: 2024
Type: article
Study design: Observational Study
Authors: Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko
Institutions: Yonsei University, Beijing Institute of Fashion Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402992001