Work

Preventing negative WOM on social media channels: firms must address unfavorable CSR associations

Year: 2024

Type: article

Source: Annals in Social Responsibility

DOI: 10.1108/asr-08-2024-0077

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402999740

FWCI:

Cites: 1

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Related to: 10