Work

Personalization and Customer Relationship Management (CRM) in AI-Powered Business Intelligence

Year: 2024

Type: book-chapter

Source: Advances in business information systems and analytics book series

DOI: 10.4018/979-8-3693-8844-0.ch006

Authors: Abhishek Basak, Mousami Sanyal, Shirin Siraji, A. Manimaran

Institution: VIT-AP University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403019830

FWCI: 4.469

Cites: 18

Cited by: 6

Related to: 10