Work

Red dog, blue dog: the influence of political identity on owner–pet relationships and owners’ purchases of pet-related products and services

Year: 2024

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2023-0074

Authors: Lan Xia, Joyce (Feng) Wang, Fei Gao

Institution: Bentley University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403039377

FWCI: 0.939

Cites: 61

Cited by: 2

Related to: 10