Work

Review of Critical Components of Data-Driven Nudge Theory on Enhancing Conversion Rates in Digital Marketing Campaigns

Year: 2024

Type: conference-paper

Study design: Systematic Review

Source: International Conference on Information Technology Research and Innovation (ICITRI)

DOI: 10.1109/icitri62858.2024.10699103

Authors: Idha Kristiana, Harjanto Prabowo, Ford Lumban Gaol, Nunung Nurul Qomariyah

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403060201

FWCI: 1.359

Cites: 41

Cited by: 1

Related to: 10