Work

A Study on the Impact of Experiential Marketing in Sports Brand Stores on Brand Love : Focusing on the Moderating Effect of Engagement

Year: 2024

Type: article

Study design: Observational Study

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2024.3.389

Authors: Chengye Ji, Youngsook Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403078418

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