Work

How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation

Year: 2024

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Advertising

DOI: 10.1080/00913367.2024.2402375

Authors: Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor

Institutions: Aksaray University, Trabzon University, Balıkesir University, Istanbul Commerce University, Florida Gulf Coast University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403090900

FWCI: 0.935

Cites: 104

Cited by: 2

Related to: 10