The Effect of Sports Brand’s ESG Management Activities on Perceived Value and Purchase Intention
Year: 2024
Type: article
Study design: Observational Study
Source: The Korea Journal of Sport
Authors: 서울대학교, 강사, Yong-Gun Lee, Hyung-Chul Joo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403140967
