Effect of Badminton Equipment Brand’s SNS Marketing on Brand Image and Consumer Purchase Intention
Year: 2024
Type: article
Study design: Observational Study
Source: The Korea Journal of Sport
Authors: 전북대학교, 석사, Eung-Ho Lee, Kyoung-Hoi Jung
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403141150