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Machine Learning in Predicting Consumer Behavior in Online Retail

Year: 2024

Type: article

Abstract: This research explores the use of machine learning models such as KMeans clustering and logistic regression for predicting consumer buying behavior in online retail environments.

Source: International Journal for Research Publication and Seminars

DOI: 10.36676/jrps.v15.i2.1561

Author: Priya Shah

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4403148962

FWCI:

Cites: 50

Cited by:

Related to: 10