Unveiling the Impact of Influencer Attributes on Purchase Intention of Gen Z: The Moderating Role of Parasocial Interaction
Year: 2024
Type: article
Study design: Observational Study
Source: Global Business Review
Authors: Eldho Babu, N. Maria Joseph, Nimitha Aboobaker
Institutions: Loyola College, Cochin University of Science and Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403152745