Work

Roles of cognition demand and advertising literacy in advergames

Year: 2024

Type: article

Source: Arts and the Market

DOI: 10.1108/aam-07-2023-0045

Author: Devika Vashisht

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403193413

FWCI: 0.944

Cites: 35

Cited by: 2

Related to: 10