Work

The configurational impact of e-commerce live streaming interactivity on consumer engagement behavior

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2024-0271

Authors: Zhang Bolun, Zhou Yan, Jiang Minghui

Institution: Harbin Institute of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403195608

FWCI: 16.05

Cites: 43

Cited by: 22

Related to: 10