Work

Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2024.2413401

Authors: Nguyen Le, Duy Quy Do, Xuan Truong Nguyen, Thi Lien Hoa Nguyen

Institutions: Industrial University of Ho Chi Minh City, University of Economics Ho Chi Minh City

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4403206865

FWCI: 4.156

Cites: 106

Cited by: 9

Related to: 10