Work

Fashionable altruism: the marketing of fashion-based social enterprise

Year: 2024

Type: article

Source: Social enterprise journal

DOI: 10.1108/sej-03-2024-0046

Authors: Jon Hewitt, Lukas Parker, Grace McQuilten, Ricarda Bigolin

Institution: RMIT University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403222333

FWCI: 2.332

Cites: 84

Cited by: 5

Related to: 10