Work

Customer Segmentation in Steel Sales : Optimizing Profitability with RFM Model and K-Means Algorithm

Year: 2024

Type: conference-paper

Source: International Conference on Artificial Intelligence, Blockchain, Cloud Computing, and Data Analytics (ICoABCD)

DOI: 10.1109/icoabcd63526.2024.10704520

Authors: Mera Kartika Delimayanti, Anita Hidayati, Dewi Kurniawati, Nadya Zahra Rahmadani, Mas Brillianesa Faydhurrahman

Institution: Jakarta State Polytechnic

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403277184

FWCI:

Cites: 16

Cited by:

Related to: 10