Work

Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play

Year: 2024

Type: article

Source: Vision The Journal of Business Perspective

DOI: 10.1177/09722629241278149

Authors: Abhishek Kumar, Mrinalini Pandey, Pankaj K. P. Shreyaskar

Institutions: Indian Institute of Technology Dhanbad, Government of India, Ministry of Statistics and Programme Implementation

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403317024

FWCI: 1.459

Cites: 89

Cited by: 2

Related to: 10