Work

Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being

Year: 2024

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: De-Juan-Vigaray, Maria, Bezaz, Nora

Institutions: University of Alicante, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403322059

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Related to: 10