Pengaruh Literasi Ekonomi dan Kontrol Diri terhadap Perilaku Pembelian Impulsif Mahasiswa Pendidikan Ekonomi Universitas HKBP Nommensen Medan
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to determine the effect of economic literacy and self-control on the impulsive buying behavior of Economic Education students at HKBP Nommensen University Medan with a population of 64 Economic Education students in 2020 and 2021. The research method used in this study is a quantitative research method. The sampling technique used in this study was the total sampling method. The results of the study showed that economic literacy (X1) partially did not have a negative and significant effect on impulsive buying behavior (Y) with a t count value t table, namely (5.976 > 1.670). The results of simultaneous testing (F test) showed that there was an influence between economic literacy (X1) and self-control (X2) on impulsive buying behavior (Y). This can be seen from the F count value > F table (30.174 > 2.76). It can be concluded that economic literacy and self-control have an impact on the tendency of impulsive buying behavior. In other words, if the level of understanding of economic literacy and self-control possessed by students increases, it tends to reduce impulsive buying behavior
Institution: University of HKBP Nommensen
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4403340181