Work

Paid, Owned and Earned Media Research: A Mixed Review, Reflections and Agendas for Future Research

Year: 2024

Type: article

Source: FIIB Business Review

DOI: 10.1177/23197145241283866

Authors: Sudharshini Vasan, Akshat Aditya Rao, Samant Shant Priya, Nimit Gupta

Institution: The NorthCap University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403341195

FWCI: 4.377

Cites: 127

Cited by: 6

Related to: 10