Work

How differently do cognitive and affective country image affect brand loyalty

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-07-2023-0279

Authors: Ngoc Minh Nguyen, Giang Huong Hoang, Ngoc Thi Minh Vu, Linh Duy Bui, Anh Son Ta

Institutions: National Economics University, Foreign Trade University, Trường Đại học Khoa học và Công nghệ Hà Nội, Hanoi University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403342671

FWCI: 3.742

Cites: 61

Cited by: 8

Related to: 10